Booking Holdings announced today that it has entered into an agreement to acquire hotel metasearch site, HotelsCombined.
Based in Sydney, Australia with a strong presence in APAC and thousands of active affiliates worldwide, HotelsCombined will report into Booking Holdings' leading travel metasearch brand, KAYAK.
"HotelsCombined has built a strong brand with loyal consumers across APAC, and we believe the team will be a great addition to KAYAK to further expand our worldwide metasearch strategy," said Glenn Fogel, CEO of Booking Holdings.
Alongside a strong consumer-facing business, HotelsCombined has a sizeable affiliate strategy where it powers all or part of the hotel search capability of 18,000 other brands.
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