Hyatt Leverage, a new program, will give small businesses up to 15 percent off the lowest available room rate at participating properties while providing traveler tracking and spend management tools to company administrators. It’s not meant to replace its existing relationships with travel partners, though.
Only companies, and not gig economy workers or self-employed travelers, can enroll in the program. Companies with existing agreements may not be able to join, and none of the bookings made will be commissionable. Hyatt is targeting companies with at least 50 room nights spent at their properties each year, and can kick a company out of the program if it doesn’t reach that threshold.
It’s interesting that a hotel chain would enter the travel management sector for small businesses. Marriott International does have a small business program, but it’s aimed more at getting travelers enrolled in its loyalty program.
There is also a wrinkle in Hyatt’s strategy that involves encouraging business travelers to stay with them when traveling for a vacation. A 5 percent discount is also provided for bookings made at Oasis Collections properties, and the code provided to travelers will also work for leisure stays as well.
This is one way Hyatt is trying to push its Oasis Collections brand, after adding it to the World of Hyatt loyalty program last year.
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