Alipay users conducted eight times as many worldwide in-store transactions outside of the Chinese mainland as they did last year during the week-long national holiday.
The UK accounted for 23 percent of Alipay transaction volumes in Europe, the second-highest in the region. Germany, the strongest performer in Europe, accounted for 40 percent, while France generated 22 percent. Italy, where Alipay launched in April, accounted for a further 5 percent of transactions
Ahead of Golden Week, Alibaba's mobile payment solution announced the expansion of its partnership with Adyen, a Dutch company which provides online or in-store payment platforms.
Following the deal, the use of Alipay was enabled in thousands of more shops across Britain, Europe, and the United States.
Both Alipay and competitor WeChat Pay have ramped up their international expansion over the last two years.
Alipay is now available in more than 200,000 shops across 30 countries and regions in Europe, North America, and Asia, while WeChat Pay covers more than 130,000 shops globally and also support transactions in 12 foreign currencies.
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