Trivago has acquired Tripl for an undisclosed sum.
According to a statement Hamburg-based Tripl has developed an artificial intelligence-based platform which “imitates the day a travel would recommend hotel experiences”.
The Tripl algorithm makes recommendations based on a user’s social media activity as well as in-app data of like-minded users.
This is an interesting move at a time when metasearch players are finding ways to evolve and personalization is one potential route.
The company announced its intention to list on the public financial markets almost a year ago.
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