Mileslife, an innovative mileage earning program operator in China, announced today, an exclusive strategic partnership with ANA (All Nippon Airways), Japan's largest and the only 5-Star airline, offering the ANA Mileage Club (ANA's frequent flyer program) members further options to earn miles in the China market.
Through this strategic tie-up, Mileslife app users can now earn ANA miles directly through daily lifestyle and travel purchases. This partnership will allow users in China and Japanese customers visiting China to earn ANA miles while spending with local merchants.
Members can redeem ANA and Star Alliance member airlines award tickets or upgrades with ANA Mileage Club miles. With ANA Mileage Club on board, Mileslife's frequent flyer network has now extended its service to cover Greater Asia, Europe, America and the Middle East.
Mileslife endeavors to cultivate and elevate the entire airline loyalty program industry in China as well as strengthens the connection between airlines, customers and merchants. Mileslife has been expanding its merchant network to include more than 2,000 outlets for its users to earn miles. Merchants currently range from mid-to-high end restaurants, leading spas, boutique hotels, luxury resorts, recreational activities, travel packages and E-Commerce.
When users pay via the Mileslife App, they can earn up to 1 ANA mile with every 1 RMB (or equivalent) that they have spent. The miles earned will be directly credited into the user's frequent flyer account within 8 business days of the transaction.
"We've noticed most of the frequent flyers are loyal customers who tend to purchase value-oriented products," explained Troy Liu, founder and CEO of Mileslife.
ANA is the largest airline in Japan by revenues and passenger numbers. Its Frequent Flyer Program, ANA Mileage Club, has more than 26 million members.
ANA operates an average of 50 flights every day, carrying more than 2 million passengers annually between China and Japan. ANA, the only 5-Star airline in Japan, continuously provides Chinese passengers with world class service, the best comfort, convenience and safety.
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