“Instant Gratification 2.0” is how the Priceline Group is defining how tech will influence travellers as they look for and interact with travel brands.
The industry powerhouse behind companies such as Booking.com and Kayak reckons one of the key trends to affect the consumer landscape over the course of the next 12 months will be how travellers look to technology to “eradicate on-the-road niggles”.
This will allow brands to “deliver answers to our specific needs in the moment and enhance our experience with recommendations and shortcuts we haven’t even thought of”.
What is so special about 2017, according to the group, is that expectations for this type of technology will be addressed in an “unprecedented way”.
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