Making good on an earlier pledge, Expedia has begun to put in motion an initial public offering of its Trivago hotel-metasearch unit and the IPO could be valued for more than $1 billion, according to a published report.
Reuters reports that Expedia is soliciting pitches from investment banks seeking to handle the IPO, which would be listed in New York.
Expedia officials stated during the company’s second quarter earnings call in late July that Expedia and its majority-owned Trivago unit would seek to execute a Trivago IPO before the end of 2016 but they would pursue other options if they couldn’t put Trivago on the public markets before the end of the year.
Expedia owns some 63 percent of Trivago and the founders of Germany-headquartered Trivago own the bulk of the rest.
Raymond James estimates that Trivago, which ploughs an inordinate amount of money into TV advertising to fuel top-line growth, would generate revenue of about $768 million in 2016. When the bankers determine a valuation of Trivago for an IPO they will take into consideration the fact that Trivago’s revenue numbers would make it 20 percent larger than TripAdvisor before Expedia spun it out in 2011 and three times larger than Kayak was before its 2012 IPO.
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